Khoo Guo Jie

khoogj.com

Hi Guo Jie! Please go through the tasks listed under client homework and follow the steps listed. It may seem like a lot, but I assure you it won't take too long! Please complete these in a week, if possible, to ensure that we have the brand and packaging design concepts ready next month. If you have any questions, don’t hesitate to let me know.

Client Homework

It’s time to start your first homework assignment! Please answer the following questions to the best of your ability. The more information you give me, the better understanding I have of you, your business and your needs in order to deliver the best possible end result. I will use this information to present a cohesive website.

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Brand Questionnaire

FUNDAMENTAL BRAND QUESTIONS

Do you have a tagline? If yes, what is it?

Would you prefer including it in your new website?

If you only have 30 seconds to present your brand, how would you describe it?

Try to sum up the goals and mission of what you do in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your work.

What are your business's core values?

Where do you see yourself and your business in 3 years?

What isn't working in your current website?

How do you want your customers to feel when they interact with your website?

What do you want your new brand + website to accomplish?

QUESTIONS ABOUT YOUR TARGET AUDIENCE

Age

Average household income over 12 months

Location

Core values

Where do they shop?

What is their shopping budget?

What is their style?

What is their most basic problem that you have the solution for?

What do they love about working with you?

Have you deviated from the industry norm in some way?

This helps me better understand what makes your brand unique.

What's one of the biggest compliments you've received about your work in general?

COMPETITION

List 2-3 competitors. What do you like or dislike about their approach to branding and website?

This allows me to better understand your market + competition. I want to make sure that we steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that. :)

What makes you stand out from them?

DESIGN PREFERENCES

Based on our last call, I know you're open to crazy colors and design, so long as it's tempered down. Do you have any specific color preferences, or other existing brand colors that need to remain?

You can send me screenshots of these colors in our Google doc.

Do you have any other colors you want to avoid?

Are there any brands out there that you love?

Brand 01

http://

Brand 02

http://

Brand 03

http://

What do you love about these brands?

Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. We need to make sure that your new visual identity best represents your business, and not just your personal style — although sometimes these are one and the same! If you think the brands I've mentioned above are enough reference, just put N/A.

Do you have preferences on typography?

(ex: script, bold, light, hand drawn, custom lettering, etc.)

Any particular font type you want to use for your new website?

You can send me the font name itself, or links of websites that use these fonts, including a screenshot in our Google doc.

Do you have any specific design considerations within your industry you want to stay away from?

If so, please let me know why as well.

Is there anything else you think it would be helpful for me to know? I want to ensure we are on the same page throughout this collaborative process! :)

Khoo Guo Jie

khoogj.com

Client Homework

— 0 1

Brand Questionnaire

Fun Exercise — This or That?

© Design Kick Pte. Ltd.
Registration No.: 202021280M

hello@designkick.io

Khoo Guo Jie

khoogj.com

Client Homework

— 0 1

Brand Questionnaire

Fun Exercise — This or That?

© Design Kick Pte. Ltd.Registration No.: 202021280M

hello@designkick.io

© Design Kick Pte. Ltd.
Registration No.: 202021280M