ORBATA

DTS_The_Internet_Fanette_Guilloud_5236 (1).jpg — Hi, Kyle and Amy!

I'm so excited to get you started on your project!

During our time together, we'll be using this page + Gmail and Google Drive.

I will use this page to show all tasks and project discussions we need to go through, so I suggest **bookmarking this** so that you can easily access everything. You'll also receive email reminders when a task due date is coming up.

To make the next steps as easy as possible I've outlined a few things we need to tackle before we start our project…

Let's jump in!

Go through the tasks listed under client homework and follow the steps listed. It may seem like a lot, but I assure you it won't take too long! Please complete these this week, if possible, to ensure that we have the brand, pitch deck, and web + app design concepts ready next month. If you have any questions, don’t hesitate to let me know.

Client Homework

It’s time to start your first homework assignment! Please answer the following questions to the best of your ability. The more information you give me, the better understanding I have of you, your business and your needs in order to deliver the best possible end result. I will use this information to present a cohesive brand and social media style guide. This will play an important role in designing all your brand assets.

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Brand Questionnaire

To Kyle: During our call, you’ve already mentioned some of these things — I appreciate that! :) This is just for the record, and will be a great reference for us to look back down the line. Thank you!

FUNDAMENTAL BRAND QUESTIONS

Brand name

What is the meaning behind the name?

Do you have a tagline? If yes, what is it?

Would you prefer including it in your branding?

If you only have 30 seconds to present your brand, how would you describe it?

Try to sum up the goals and mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your product.

What inspired you to start Orbata?

What are your business's core values?

Where do you see yourself and your business in 3 years?

How do you want your customers to feel when they interact with your brand?

What do you want your branding to accomplish?

To Kyle: I caught "to have a clean, bold, cool, and dark/secretive style" from our last chat. Did I get it right? Would love to know more details! :)

QUESTIONS ABOUT YOUR TARGET AUDIENCE

Age

Average household income over 12 months

Location

Core values

What apps do they often use?

Where do they shop?

What is their style?

What is their most basic problem that you have the solution for?

What will they love about using Orbata and/or collaborating with your brand?

Have you deviated from the industry norm in some way?

This helps me better understand what makes your brand unique.

COMPETITION

List 2-3 competitors. What do you like or dislike about their approach to branding?

This allows me to better understand your market + competition. I want to make sure that we steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that. :)

What makes you stand out from them?

DESIGN PREFERENCES

To Kyle: Based on our last call, you want to have darker background colors for Orbata (a mix of gold and black). Will you be open in adding some more colors within your color palette? If yes, do you have any color preferences?

You can send me even just screenshots of these colors. Please add them to our Google Drive under "Brand Identity Design". :) Otherwise, let me know if you want to keep everything just black and gold. Thanks!

Do you have any other colors you want to avoid?

Same note as above. Please add screen shots of these colors in our Drive. Thank you!

What three brands do you love? (This is connected to the next question.)

Brand 01

http://

Brand 02

http://

Brand 03

http://

What do you love about these brands?

Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. We need to make sure that your new visual identity best represents your business, and not just your personal style — although sometimes these are one and the same! If you think the brands I've mentioned above are enough reference, just put N/A.

Do you have preferences on typography?

(ex: script, bold, light, hand drawn, custom lettering, etc.)

Any particular font type you want to use for Orbata?

I can research this for you, but if you already have some fonts in mind, just let me know. I'll make a folder called "Fonts" in our Google Drive for this.

Do you have any specific design considerations within your industry you want to stay away from?

If so, please let me know why as well.

Is there anything else you think it would be helpful for me to know? I want to ensure we are on the same page throughout this collaborative process! :)

DTS_The_Internet_Fanette_Guilloud_5218 (1).jpg

DTS_The_Internet_Fanette_Guilloud_5221 (1).jpg

Fun Exercise — This or That?

DTS_The_Internet_Fanette_Guilloud_5243 (2).jpg

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Web and App Wireframes and Mockup Designs

Gillian and I will be working with you on this aspect. I’d be happy to bring her in our Slack — just let me know! Otherwise, I’ll be the one client-facing. During our calls, she asked a few of these things. Would love to know where we are on this phase as well!

Have you started creating a User Research when it comes to the UI/UX of Orbata? If yes, it'd be great if we have a copy as well.

Do you have some data regarding Competitive Analysis?

This is somewhat related to my client-related brand questions above. For UI/UX purposes though, we'd love to know more about this when we get to this stage.

We've talked about how we'll go about this, and thought that the most efficient way to do this is to first have the wireframes and mockup designs approved by you guys before we start creating user flows and multiple state changes on Figma. Does that sound good?

Yes

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Set up Review Meeting

After you have completed your client homework let's set up a quick 15-30 minute call to discuss the next steps and any questions that might be lingering before we really dive into the project.

I’ve scheduled this on the 12th, but if you need more time, just let me know. Please pick a time (or other date) below. Thanks, guys!

Schedule a Call

Next and Final Steps

01 — I will take all of the information you provided me with plus my own research to develop a brand guide. Two refinements are allotted for this.

02 — Once the brand guide is approved, I’ll move forward in designing the pitch deck, and Gillian will assist me in creating web + app wireframes and mockup designs for you.

Two refinements for pitch deck and three iterations for mockup designs are allotted. Your feedback is important. Throughout the process, I’ll stay curious, and we’ll keep communicating and collaborating until we reach our desired concept. That’s where magic happens!

04 — Upon approval of the pitch, I will prepare the second invoice and send over the final files.

05 — Upon approval of the web + app mockup designs, I will prepare the final invoice and share the final files.

06 — Upon completion of the entire project, I will prepare the final invoice, and send any necessary final art files.

If you have any questions, just let me know! :)

ORBATA

Client Homework

— 0 1

Brand Questionnaire

Fun Exercise — This or That?

— 0 2

Web and App Wireframes and Mockup Designs

— 0 4

Set up Review Meeting

Next and Final Steps

© Design Kick Pte. Ltd.
Registration No.: 202021280M

hello@designkick.io

ORBATA

Client Homework

— 0 1

Brand Questionnaire

Fun Exercise — This or That?

— 0 2

Web and App Wireframes and Mockup Designs

— 0 4

Set up Review Meeting

Next and Final Steps

© Design Kick Pte. Ltd.Registration No.: 202021280M

hello@designkick.io

© Design Kick Pte. Ltd.
Registration No.: 202021280M