Client Homework

Hi Damon! Please answer the following questions to the best of your ability. The more information you give me, the better understanding I have of you, your business and your needs in order to deliver the best possible end result. I will use this information in designing your brand’s updated packaging.

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Packaging Questionnaire

BASIC BRAND/PACKAGING QUESTIONS

What isn't working in your previous branding/packaging?

Would you like to include anything in your new packaging?

e.g. tagline

If you answered yes, what would it be?

Where do you see yourself and your business in 3 years?

How do you want your customers to feel when they interact with your brand/products?

What do you want your new packaging to accomplish?

What's one of the biggest compliments you've received about your products in general?

TARGET AUDIENCE & COMPETITION

List 2-3 competitors. What do you like or dislike about their approach to branding and packaging?

This allows me to better understand your market + competition. I want to make sure that we steer away from packaging that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that. :)

What makes you stand out from them?

DESIGN PREFERENCES

Just to be sure — are we keeping your current brand fonts and colors?

Referring to page 3 of this presentation: https://pitch.com/v/One-in-a-Million-nyg678/2aae5a2d-ec07-42a4-b93b-8d94a7c1adbe

If no, what changes would you like to make? Do you have any fonts/colors you want to avoid?

You can send me screenshots of the hex codes.

Are there other areas of your current brand that you want to keep?

Do you have any specific design considerations within your industry you want to stay away from?

If so, please let me know why as well.

Is there anything else you think it would be helpful for me to know? I want to ensure we are on the same page throughout this collaborative process! :)

Fun Exercise — This or That?

Packaging Design Details

Have you decided on which materials/bottles to use?

What kind of packaging will you need?

We've covered this already, but just so we don't miss out on anything. :)

Boxes

Labels

Mailers

Inserts

Special Paper

Others

Will you need me to source packaging?

Usually, it's the client who sources packaging, but let me know if you need assistance doing research.

Do you have a printer picked out?

Any specific packaging goals you have in mind?

Are you considering any specialty printing techniques?

If yes, please explain further.

Would you need help accessing the dielines, or will you have it covered once we're settled on what kind of packaging to use?

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Product Information

The not-so-fun, but important part! Please create a Google Doc that contains all of your product information that will need to appear on the bottle labels. You can share this file in our Google Drive. This information includes:

- Product name

- Product description (optional)

- Package size (ex: 2 oz bottle)

- Weight (ex: 2 fl oz)

- Directions

- Ingredients

- City & zip code where product is being created (required by FDA)

- Your website (optional)

- Any additional info you want on the labels (ex: vegan, cruelty free, all natural, etc.)

Thank you for your cooperation! :)

Client Homework

— 0 1

Packaging Questionnaire

Fun Exercise — This or That?

Packaging Design Details

— 0 2

Product Information

© Design Kick Pte. Ltd.
Registration No.: 202021280M

hello@designkick.io

Client Homework

— 0 1

Packaging Questionnaire

Fun Exercise — This or That?

Packaging Design Details

— 0 2

Product Information

© Design Kick Pte. Ltd.Registration No.: 202021280M

hello@designkick.io

© Design Kick Pte. Ltd.
Registration No.: 202021280M