Revised Concept

Case Study

Although Hims, Glossier, and Lumin has beige, pink, and green as their primary colors, respectively, they use other colors as accents in their social media and websites. To stand out, our accent colors — zest, echo blue, green smoke, and swamp will be used occasionally to bring life to our content; while burnt sienna, promenade, iron, and the classic B&W will be the dominant colors that customers and viewers will associate with douxds. High-end and modern, but not lacking with vibrance and personality.